Brand Archetype
Now you can learn about the Creator archetype and integrate its values into your brand, giving you the confidence and insights you need to build a stronger connection with your dream clients.
Attributes
Bringing ideas to life,
Self-expression, Independence
Tone of Voice
Forward-thinking, Inspiring, Passionate
Colour palette: Bright - Quirky - Refined
Typography: Expressive - Unique - Modern
You are the Creator brand archetype, and your world is centred around innovation, imagination, and originality. You thrive on bringing ideas to life, constantly seeking to inspire others through your creativity. Your brand values self-expression and encourages others to explore their own potential, making your products or services a tool for unlocking creativity.
As the Creator, you focus on crafting something unique and meaningful. You avoid mass-produced or cookie-cutter solutions, preferring to design things that stand out and have a personal touch. Your audience is drawn to your ability to transform ideas into reality and appreciates the authenticity and passion behind your work.
With this archetype, you aim to empower others to build, design, or create something of their own. You provide the tools, platforms, or inspiration for people to express themselves, pushing boundaries and challenging norms in the pursuit of innovation and beauty.
Sub-archetypes
The Creator is a family of sub-archetypes with each one giving a different perspective on the Creator’s attributes. Your brand will take on those attributes that are more suited to your products or services.
Visionary - Storyteller - Artist - Entrepreneur
Your Next Steps…
Now you know your archetype, you can get clear on your branding and its core values, captivating your audience like never before.
You can apply their characteristics in a way that best suits your business and feel more confident about attracting the right attention.
Take note of their tone of voice, values and beliefs, along with the emotions their style of imagery, typography and colours evoke. Consider how you can merge them into your brand and make them your own unique identity.
If you are thinking, the above archetype is relatable but there are other characteristics to your business, that’s perfectly normal.
As humans, we all have different sides to our personality, and your business is no different. The result from this quiz is your dominant/primary archetype, but you will most likely have other qualities that match one of the other archetypes.
Adding characteristics of a secondary archetype, can give your brand a more unique identity and reflect your business' core values in a more accurate and authentic way.
I can help you further with this…
Book Your Free Brand Discovery Call
Are you ready to elevate your brand and take it to the next level?
I’m offering a limited number of complimentary discovery sessions to help business owners like you explore the potential of their brand. This is a perfect opportunity for those who are serious about creating a strong, unique brand that truly resonates with their audience.
In this free 45-minute call, we'll chat about the challenges your brand is facing and how, through smart positioning and creative direction, I can help it stand out, connect with your audience, and drive real growth.
By the end of our conversation, you’ll have a clear roadmap for your next steps in building a memorable and authentic brand that’s uniquely yours and tells your story.
These calls are perfect for aspiring entrepreneurs in the hospitality, boutique, beauty, and wellbeing industry who are committed to investing in their success and unlocking their brand's full potential.
Clients That Shine
Here are some previous clients who took their business to the next level, creating a brand with clear messaging that speaks directly to their target audience's needs and values.
Client: ZTZ Pure
Natural and Organic Skincare Products
Brand Archetype: The Caregiver
ZTZ Pure is a skincare brand focused on natural, organic ingredients for Afro-Caribbean women. They provide support for problematic skin and promote wellbeing through customer care and a community group.
Their previous branding struggled to communicate their core values and lacked visual consistency across packaging and digital platforms.
Their new identity evokes nature and wellbeing, with a colour palette that is warm, calming and organic. The typography is soft and feminine with a flowing logo that symbolises plantation, growth and the connection of a supportive community of women.
“After all these years I thought I knew my business, but working with Angela proved me wrong. Not only that but she took me on a discovery journey of business actualisations.
My business now has a meaning and a place in the world all through working with a genius and remarkable woman.
Thank you!”
Vivienne
ZTZ Pure
Client: Hear You Are
Custom & Sustainable Bridalwear
Brand Archetype: The Creator & The Innocent
Here You Are has a passion for re-purposing beautiful vintage fabrics into exquisite bridal wear suited to their client’s unique and creative style.
Their previous branding lacked consistency and authenticity.
The new branding has a warm, welcoming tone that celebrates each bride’s uniqueness. The logo design accentuates the ‘You’ showing emphasis on the bride’s importance and the fine strokes evoke a sense of craftsmanship, reminiscent of sewing thread.
“We worked with Angela for a big re brand as we were developing our business. She listened carefully to our wishes and was sensitive to our worries and hopes for the look and feel of our business. We were feeling overwhelmed and nervous to make all of the big changes needed to take our branding to the next step but Angela went above and beyond to make sure that we understood what was happening every step of the way. She provided such a brilliant service and we're elated with how our beautiful branding has turned out. Angela is professional, highly skilled and a joy to work with! Thank you so much!”
Laura and Hannah
Here You Are
What My Clients Gain From Working With Me…
A brand full of personality that blends their unique traits with their brand archetypes, helping them stand out from the competition
A logo and visual identity that consistently and authentically captures the essence of their brand
An understanding of their brand tone of voice and how to speak directly to their dream clients
A brand designed with their goals and ambitions in mind, allowing it to grow alongside their business.
An understanding of how to generate interest and form customer loyalty
Clarity on who their target market is and what their expectations are
Insight on where their brand stands in the market industry
Branded collateral to ensure consistent identity and messaging across all platforms, including social media, stationery, point of sale, signage, exhibitions, packaging, and more.
You’ve worked hard to get your business up and running and you deserve every success.
This is your passion – your purpose. It’s time to tell your story using a brand strategy that is in tune with its core essence and make sure your dream clientele know you exist.
It’s my mission to help you tap into the essence of your business and create a strong, impactful brand, ensuring every decision you make is a purposeful and effective one. Let’s have a chat about how we can achieve this together on a FREE 45 minute brand awareness call.
Meet Angela Luisa
A Brand Identity Designer, who enjoys nothing more than getting her creative cogs turning by creating authentic designs that deliver clear messaging and personality.
Angela has been a professional graphic designer since 2008 and in that time she has worked both as an in house and agency designer.
Her extensive design experience spans across a wide variety of industries from hospitality to IT companies, working on projects for small local businesses as well as large corporations such as Halifax, Virgin Media and TalkTalk.
Having years of diverse experience has allowed Angela to enhance her skills and understand what truly inspires her creatively. After starting a family she felt it was the right time to pursue her dream and be the authentic designer she always wanted to be, crafting beautiful and thoughtful designs for the hospitality, boutique, beauty, and wellbeing industry.
Angela brings a depth to her work, understanding the key messaging of any project and who it is targeted to before starting the design process. From here it is possible for her to design pieces which successfully meet the client’s needs and wants, because these key factors greatly influence the look and feel of a design. Failing in doing so risks not getting the desired response from their target market.
Angela believes in a healthy work and family life balance so she can bring presence, creativity, and passion into all the work she creates. Her mission is to support her clients to do the same and play a part in them following their dream – to wake up every day running a business they love with a brand presence they can be truly proud of.
It’s time for your brand to stand out, connect, and grow with confidence.
Perhaps you’d like to take a look at my Brand Archetypes Overview and gain insight on a possible secondary archetype which you could use to make your brand more unique to you.
