What To Expect When Working With Me On Your Brand…

The Personal Touch

When working with me you will receive a personal one to one service. Agencies typically work on several projects at one time, and are handled by a team which can slow the process down. Your brand development will have 100% of my attention, passion and creativity, with clear communication throughout your client journey.

Your Client Journey

Discovery Call

We kick the process off with a Free Discovery Call to discuss the project at hand. This is a chance for me to find out a bit about you and your business and what it is you need. It’s also an opportunity for you to get to know me and decide whether you want to go ahead and work together.

After our call I will provide you with a Project Proposal summarising the project objectives and my offering. Once this has been agreed and signed we are ready to go ahead and make a start!

Brand Strategy Call

Grab a coffee/ smoothie/ herbal tea, whatever your preference, while we discuss your brand in more detail.

You will have received a questionnaire beforehand to prep us for the call.  This is an in depth workshop where we will cover subjects such as your competitors, your brand vision, who your current customers are and who your ideal customers are, what inspires you, your likes and dislikes.

This information and more will form part of your Brand Strategy Guide.

Brand Strategy & Creative Direction

Using the findings from my research the Brand Strategy & Creative Direction Presentation will outline subjects such as your brand story, tone of voice, positioning and more.

The Creative Direction suggests the overall look and feel your brand will convey. This involves two different mood board styles for you to choose from showing a collection of colour, design styles and images.

Included:
1x review call
2 rounds of revisions, any further changes will incur an hourly fee.

Brand Design

From here I will be hyper focused, brainstorming concepts and ideas, and narrowing them down to one carefully considered final concept. This will be sent to you in a Brand Identity Presentation explaining the reasoning and psychology behind the logo design and accompanying elements such as; typography, photography and colour palette. It will also showcase mockups of your brand in action!

Included:
1x review call
2 rounds of revisions, any further changes will incur an hourly fee.

I use the one-concept method due to its efficiency in getting the desired results.  Showing multiple concepts risks indecision, delays, and requests to combine ideas into a hybrid design that may not have the intended impact. After all, my expertise in deciphering the best option for your brand and its audience, is exactly why you are hiring me.

Deliverables

  • You will receive a detailed Brand Guidelines document

  • Brand Guidelines Sheet (a quick reference guide)

  • All logo formats

  • Any further brand assets that were agreed at the start of the project such as:

    • Social media template

    • Website mock up and style guide

    • Brand pattern

    • Stationery

    • Point of Sale etc.

  • Brand Handover Guide - This will contain any further information needed to help launch your brand as well as details on the files included in your package and how to use them effectively i.e. for digital and print.

(Deliverables vary depending on which brand package was chosen.)

Aftercare

I am always happy to help my clients further, and no task is too big or small. I want to ensure you get the most out of your new brand, executing it with confidence and consistency!

Brand Packages

Every entrepreneur is at their own stage of their journey, so I have put together the following 3 different packages. Each one is tailored to suit whether you are just starting out, in need of a rebrand or looking for a complete package with actionable collateral to support your launch. During our Discovery Call we can discuss which package is right for you and your brand vision.

Brand Archetype Kit

A great starter package, this kit gives you a brand identity based on your Brand Archetype.

BRAND PACKAGE

  • A short quiz to help you find out which of the commonly used brand archetypes your business falls under.

  • Your primary logo including variations and submarks

  • Fonts that pair well together, reflect your brand’s persona and compliment your logo

  • Colours that communicate the right mood and style for your brand

  • An example of an image/photography style that portrays your brand archetype

  • Three pointers of how your archetype speaks to your audience

  • A summary of your archetype’s characteristic

  • Your brand guidelines set out in a simple format that’s easy for you to reference so your brand is consistent

What’s included:

Authentic Brand Kit

Go for this package if you want a more customised brand identity that really uncovers your brand story and its positioning.

BRAND PACKAGE

  • We uncover what you and your business are truly about; its story, core values, your target market and more. The results and further market research will provide a blueprint for your brand identity

  • Your primary logo including variations and submarks

  • Fonts that pair well together, reflect your brand’s persona and compliment your logo

  • Colours that communicate the right mood and style for your brand

  • An example of an image/photography style that portrays your brand archetype

  • A summary of how to speak and communicate to your audience

  • A summary of where you want to be and how you want to serve your audience


  • A detailed Brand Guidelines document, plus one easy reference Brand Guidelines Sheet to keep your brand consistent across all mediums and channels.

What’s included:

Define Your Brand Essence Kit

This comprehensive package gives you more tools to communicate your brand including designed assets that ensure your brand looks professional and consistent.

BRAND PACKAGE

  • Please refer back to The Authentic Brand Kit details above.

  • This guide will help to ensure your website stays on brand. It will give examples of typography setting and the use of imagery, colours, and buttons

  • Useful for brand recognition across packaging, interior, and marketing use

  • A custom set of icons that can be for a variety of uses across print and digital media

  • To help you appear professional and consistent across your social media platforms


  • Business cards, and email header & footer, plus one custom stationery asset e.g. menu or price list


  • Up to two package designs e.g. beverage cup, food box, product pack, or paper bag


What’s included:

*These items are negotiable.

Should you need further designed assets we can always book them in as a separate project.

When your brand’s message and purpose remains clear and consistent your audience gains clarity, builds trust and remains loyal.

Happy Clients

“My business now has a meaning and a place in the world all through working with a genius and remarkable woman. Thank you!”

Vivienne Green ZTZ Pure

“We worked with Angela for a big re brand. She provided such a brilliant service and we're elated with how our beautiful branding has turned out. Thank you so much!"

Laura and Hannah  Here You Are

"I couldn’t have been more pleased when we received the final images (in multiple formats) as it captures everything about my company and its range of clientele perfectly. Thank you, Angela!"

Liz Smith Coffee at 108

Which Brand Archetype Are You?

Take My FREE Brand Archetype Quiz!

Brand archetypes are a powerful way to create a brand that truly connects with your target audience. Using this tool will help make brand and marketing decisions a simpler, more straightforward process.

Discover yours today!

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Whether you’re thinking of rebranding or launching a new brand, this checklist highlights six essential steps for a successful brand journey. From refining your visuals to crafting your message, it’s filled with expert tips to help you resonate with your audience right from the start.

Let’s Connect!