Ripe Juice Bar | Superfood & Juice Bar

Ripe Juice Bar is dedicated to offering a variety of healthy, energy-boosting drinks while providing customers with a personalised experience.
Their core values perfectly align with The Every-person and The Innocent Brand Archetypes.

Ripe Juice Bar is about feeling good and giving you options, so you can choose a drink that best suits your taste and wellbeing. A place with a happy, optimistic vibe that offers a healthy option to get together and socialise with friends.

The custom type logo is thoughtfully designed to incorporate an element of nature. The ‘i’ in ‘Ripe’ symbolises a fruit sprouting from a tree, while the pink dot adds a playful touch. The colour palette, inspired by fresh fruits and vegetables, is vibrant and lively, reinforcing the brand’s connection to natural, healthy produce.

Targeting the everyday young woman, this brand has a feminine, playful look and feel, with messaging that promotes togetherness and acceptance.

Please note: Ripe Juice Bar is not a client project. While I have worked as a designer since 2008, previous work done for employers cannot be included in my portfolio. As the business is new, passion projects are included to help showcase my skills.

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